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Entrepreneur Journeys: Sramana Mitra Talks Sample
uSamp’s CEO, Matt Dusig recently shared his entrepreneurial path with Sramana Mitra, founder of the One Million by One Million global initiative aimed at helping a million entrepreneurs to reach a...
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Pioneers Of DIY Online Sampling
by Matt Dusig, Co-founder & CEO I believe that competition is at the core of any successful tech company; pioneers lay the groundwork, new entrants build on top of that groundwork, and all parties...
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Can Tablet, TV, and Mobile Get Along? Understanding Cross-Platform Viewing...
With an estimated 219.4 million viewers, the London Olympics were the most-watched television event in U.S. History. In its broadcast of the event, NBCUniversal bet on a triple strategy of live Web...
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Creating Your Questionnaire Part II: If You Don’t Know What You’re Aiming At,...
By Scott Worthge, VP, Research Solutions In my first post about creating effective questionnaires, I started with the broad premise that most survey writers follow the wrong process in crafting what...
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Choosing a Sample Partner: Three Tips for Vetting Your Vendors
By Joe Jordan, Vice President of Panel Operations In my many years of managing custom market research projects in all study type varieties, one issue constantly lurked in the underground of all sample...
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Redefining Panelist Profiling
By Scott Worthge, VP, Research Solutions With so much talk about what mobile, big data and so many other “next big thing” topics are doing for market research, there’s much less discussion and focus on...
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How Agile Is Your Market Research Agenda?
By Joe Jordan, Vice President of Panel Operations With the introduction of online survey technology, the timelines behind market research projects sped up considerably. Instead of waiting weeks or even...
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Around the Web: How To Fix Online Survey Problems
By The Editors Online surveys continue to be an easy way to gather research data but when incorrect data is collected, it can lead to mass misinformation. Joel Rubinson, president and founder of...
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Research In-Context: A Primer for Marketers
By Edan Portaro, EVP Global Business Development and Mobile Innovation With the growth of mobile technology and online research platforms, in-context research is changing. Conducting onsite research no...
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How Targeting Requirements Impact Market Research Feasibility
By Joe Jordan, Vice President of Panel Operations One of the key factors that impacts market research feasibility is the targeting requirements for your survey sample. What details are you specifying...
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Micro-Surveys and The Customer Experience Gap
By Joe Jordan, Vice President of Panel Operations One Bain & Co report highlighted that 80 percent of companies believe they are offering a world-class customer experience. Just 8 percent of...
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Can Continuous Research Help You Learn Better, Faster and Cheaper?
By Edan Portaro, EVP Global Business Development and Mobile Innovation How can market research increase the rate of innovation in your organization? Image source: Thinkstock A new study by UC San Diego...
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Can Micro-Surveys Improve Your B2B Marketing Strategy?
By Jared Smith, Content Marketing Manager The business to business (B2B) space is a notoriously difficult one in which to market. It’s an entirely different process than marketing to consumers. Instead...
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How to Strategically Insource and Outsource Your Market Research
By Joe Jordan, Vice President of Panel Operations Outsourcing is a general trend that’s driving how today’s businesses are organized. Companies outsource everything from call center management to sales...
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Linking Attitudes and Behaviors: Really Getting to Know Your Customer
By Joe Jordan, Vice President of Panel Operations In the past, market research initiatives were most effective at pinpointing attitudinal data. It’s easy to use a survey to ask a customer about their...
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